Avenue's mission. We strive to be your partner at every level of your IT & business organizations' efforts to make eBusiness a tool for conducting everyday business in a more efficient and cost-effective manner. The emphasis is to make eBusiness a productivity tool, a means to an end instead of an end in itself. We like to say that the day will come when the "e" will be dropped from eBusiness and it will just be business as has been conducted for a long time, but with advanced productivty, knowledge management, collaborative and decision making tools. The phrase "Business As Usual" will have positive connotations in this context!